Marco Bicego UK presence grows to 43 doors

Marco-Bicego-Murano.jpg

Distributor PJ Watson points to 14% growth for fine jewellery brand.

Italian gold jewellery brand Marco Bicego has opened seven new doors in 2014, taking its total number of UK stockists up to 43, including a concession in Harrods and two in Harvey Nichols (Knightsbridge and Manchester).

As reported by the brand’s distributor PJ Watson, one major new opening is SWAG Jewellers in Kingston, which has introduced a large branded display wall within the shop. It also suggests more retailers are due to take on the brand in 2015.

The distributor has also released a conservative estimate for the brand’s growth based on its current figures, pointing to at least 14% year-on-year, which is supported by positive sell-through rates and regular enquiries from stockists.

Story continues below
Advertisement

PJ Watson is also actively engaged in training sessions with stockists, and has pointed to the success of full page adverts in consumer titles such as Tatler, ES Magazine, FT How to Spend It, Town & Country and Red magazine.

Of the brand’s collections, Delicati has been well received since its introduction at Baselworld, with retail prices starting from £320 for18ct gold pieces. In contrast, the Murano collection of 18ct yellow gold pieces with precious gemstones, continues to be the most recognisable and iconic for Marco Bicego in the UK and internationally. 

Authors

*

Related posts

Top