Maria Francesca Pepe plans conceptual Berlin show

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Jeweller to give flavour of commercial lines she will show at LFW 2011

Avante garde jewellery designer Maria Francesca Pepe will give visitors to Berlin Fashion Week next month a sneak preview of the concepts behind her new collection.

Pepe will be showing as part of ProjektGalerie, which will be held at new location The Glass Rooms in the city from January 19 to 21. She told Professional Jeweller that she is currently working on designs to show at the event but they will be very conceptual pieces that will give a flavour of what is to come at London Fashion Week next year.

She said: “It will be a very conceptual preview, it won’t be commercial pieces. Because it is a preview I want to push the maximum expression of what the brand is. Berlin is a place lots of people go to research.”

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Pepe said that the designs on show in Berlin will provide the inspirational launchpad for commercial lines that she will take to London Fashion Week in 2011.

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