International Jewellery London KickStarter Marina Skia has scooped the coveted People’s Choice award.
As the winner of the eight IJL People’s Choice award, Skia will receive a free stand in the IJL Design Gallery in 2017.
Marina Skia is currently an artist in sesidence at Sir John Cass, London Metropolitan University. She cleverly identified people and organisations with large groups of followers, mainly through Facebook, to engage their support of her campaign. This included several fashion bloggers as well as Cass students, staff and friends on Facebook.
Her strategy paid off and her campaign reach grew thanks to numerous shares, new followers and messages of support from people who voted for her.
Skia says: “I am delighted and honoured to win the People’s Choice award. The competition provided the perfect opportunity to promote my work to a bigger audience and winning it is a great step forward for my brand. I was so surprised by the enthusiasm and support I received during the campaign and am very grateful to all who helped me win the People’s Choice Award.”
Skia draws on the beauty, forms and shapes encountered in nature. The sea and the motion of water is one of her strongest sources of inspiration. Her work is graphic and characterised by bold geometry, clean lines, and an emphasis on detail. In her brass and silver pieces Skia combines traditional hand making skills she was taught while training as a jeweller in Greece, with contemporary technologies she was introduced to while studying jewellery design in London.
IJL event director, Sam Willoughbycomments: “Many congratulations to Marina who mounted a very successful social media campaign. A big thank you also to the industry for their considerable support which has helped promote all of this year’s KickStarters. We are all looking forward to seeing their work at IJL2016.”
The full line up for KickStart 2016 is: Joanna Bury; Emily Richardson (Emily Richardson Jewellery); Emma Calvert; Sammie Jo Coxon (SJC London;, Cécile Gilbert; Vicky Lew; Lucas Mitchell (Lucas Alexander); Charlotte Scott Moncrieff (CF Concept); Marina Skia; Jonna Jarvenpaa and Laura Vilppula (Addalit).