Mark Milton has rebranded its fine jewellery offer Pepper Pink, changing its name to Mark Milton Classic to sit more comfortably alongside its gold vermeil ranges known as Mark Milton Collection.
The change has been directly influenced by the success of Mark Milton Collection, which has gained new stockists and has seen a steady increase in sales, according to a statement from the company.
The Mark Milton Classic brand will focus on fine jewellery, including best-selling 9ct gold studs and pendants to 18ct gold eternity rings and semi-precious stone suites.
To coincide with the rebrand, the company has also overhauled its web offer to ensure the Collection and Classic brands sit side-by-side for customers. Both brands now have a retail and wholesale area on the website with four currency options available.
The industry will have chance to see the brand’s new collections at the CMJ buyer’s meeting in August and at International Jewellery London in September.
Highlights will include the new 18ct rose and yellow gold vermeil Stardust range (pictured) from the Mark Milton Collection. This AW15/16 offer is inspired by the cosmos and features textured finishes on chunky bangles and sandblasted finishes on ‘Frost’ pendant and earring suites. Prices will range from £95 to £350.