International Jewellery London (IJL) show organisers have announced Germany as its ‘Market Focus’ choice for 2016.
Debuting last year with a focus on Italy, the business initiative aims to facilitate links and boost trade between UK jewellery industry members and their international counterparts.
Fifteen German companies are already set to showcase new collections and flagship pieces at IJL 2016, and organisers anticipate the focus will provide an insightful view into German design.
Market share for German brands and designers has been steadily on the increase; in 2013 to 2014, a 61% growth rate in jewellery imports from Germany was recorded, in line with the UK’s overall imports of silver jewellery growing from $7 million USD in 2009 (£4,920,772) to $274 million USD in 2014 (£ 192,676,890).
Show director of IJL, Sam Willoughby, says: “Germany’s skilled design is recognised around the world – especially in the silver jewellery sector – and we hope that this year’s Market Focus will help aid the exchange of essential market knowledge and forge business links, as well as encourage the sharing of trend and design inspiration. IJL supports business networking and this will see different countries united by a common appreciation of the best in jewellery practice and production.”
Johannes Weege of MANU jewellery, comments: “We met 80% of our UK customer base at IJL last year. All the important UK jewellery stores come to IJL and for us it is the meeting point for the industry.”
The German Market Focus is supported by both an online and direct marketing campaign, and participating exhibitors will be featured in various catwalk shows for the duration of IJL 2016.
IJL 2016 will run from 4 to 6 September 2016 at Olympia, London.