Mastercut Diamond has introduced new branding, point of sale and marketing materials for AW16.
The brand will officially unveil the new materials at the CMJ Autumn Trade Event this weekend (Aug 7-8).
The new display material features contemporary tones of grey complemented by soft pastel colours and black and white imagery, aimed to appeal to bridal customers.
The new point-of-sale material will include large new window and counter displays that make the diamond the hero and highlight the brands signature star cut.
New marketing material will be launched to support retailers in store, including a new brochure and new advertising visuals.
Visitors to the CMJ Trade Event will also have a sneak peak at Mastercut’s brand new product lines. New styles include double halo and single halo solitaire rings and a sweeping four-claw solitaire, all with matching shaped wedding bands.
Mastercut will also be highlighting its beautiful rose gold collection at the show, brand new for the autumn/winter season.