Mawi teams with Hugo Boss for jewellery range

Jewels seen at Berlin Fashion Week will be sold at Hugo Boss stores.

Jewellery brand Mawi has teamed up with fashion house Hugo Boss to create the jewellery for its autumn/winter 2011 runway show during Berlin Fashion Week.

Mawi created a collection of jewellery featuring the brand’s signature Mawi box chain and claw set pearls on chunky necklaces, statement cuffs, bracelets and rings.The collection was designed in close collaboration with Hugo Boss to reflect the themes of its fashion collections.

Story continues below

The jewellery will be sold exclusively at Hugo Boss retail outlets.

Mawi founder and designer Mawi Keivom said: “Eyan Allen the creative director of Hugo approached us and we felt it was a great opportunity to work with one of the biggest global fashion brands. He wanted us to create something that was fashion-led yet commercial and wearable whilst retaining the signature Mawi stamp.”



Related posts