Men’s Jewellery Highly Commended: Fundamentals by Deakin & Francis

Deakin & Francis - Fundamentals

Celebrating 230 years in business this year, Deakin & Francis continue to create pioneering pieces for the male market.

Split into five creative categories, the Fundamentals collection offers something for every personality and taste – from classic, timeless pieces with matching dress studs, to fun and quirky designs and highly engineered mechanical cufflinks that truly amaze and astonish – and all at accessible price points.

Hero pieces include a pair of cufflinks in the ‘Mechanicals’ category, which feature highly polished blades sitting on micro-bearings that whirl into action when blown on, and uniquely fun jewels in the ‘Boys Toys’ section, such as a pair of shotgun cufflinks featuring repelling magnets that open the barrels and reveal gold cartridge caps when the lever is flicked.

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Developed, designed and crafted in completely new innovative ways, the Fundamentals range really pushes the boundaries and offers a selection of cufflinks unlike anything else available today.

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