IBB Dublin teams with IBB Amsterdam to link with Ti Sento distributor.
IBB Dublin is handing over the UK sales of interchangeable coin brand Mi Moneda to sister company IBB Amsterdam, UK distributor of Ti Sento.
Mi Moneda will remain an IBB Dublin-distributed brand but the company will team up with the UK-based IBB Amsterdam team, headed up by Judith Lockwood, which will now add the pendant brand into its sales portfolio.
Previously IBB Dublin, which has been distributing Mi Moneda in Ireland since 2011, where it also sells Ti Sento on behalf of IBB Amsterdam, had planned to tackle the UK itself but plans have now changed.
The changeover is effective as of this week, and the IBB Amsterdam team will show the brand at this weekend’s CMJ buyers’ meeting alongside Ti Sento.
IBB Dublin managing director John Cooney told Professional Jeweller: "We were in the process of hiring staff in the UK but we approached IBB Amsterdam about a more or less reversal of roles – it is exactly what we do for them in Ireland with Ti Sento.
"It’s all made great sense as they are already in the shops that we want to be in. We will control the distribution from IBB Dublin while Judith and her team will add the brand to their portfolio."