Mila Kunis stars in new Gemfields campaign video for global Mozambican rubies launch

Mila Kunis - Gemfields Ruby Film 1

To celebrate the global launch of Gemfields’ Mozambican rubies, the company has launched a new short film starring brand ambassador Mila Kunis and directed by renowned art photographer Jeff Burton.

The film is said to explore “the mystery and allure of rubies” and features Mila Kunis wearing bespoke pieces of jewellery set with Mozambican rubies, created by five global designers: Fabergé, Georg Jensen, Spinelli Kilcollin, Miiori and Gyan, Jaipur.

Mila Kunis, Gemfields’ global brand ambassador, said: “Working on this film with Gemfields and Jeff Burton was an amazing experience. I was given the opportunity to try and capture the allure and passion that rubies evoke in an unexpected way. I believe it will help to inspire a whole new generation to fall in love with this rarest of gemstones.”

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A regular contributor to French Vogue, Vanity Fair and The New York Times, Jeff Burton has collaborated with Tom Ford, Yves Saint Laurent and Celine on advertising campaigns and film projects and his photography has been exhibited at numerous national and international museums around the world.

The ruby is one of the most historically significant coloured gemstones and has accumulated a host of legends over the centuries. A symbol of passion, wealth and success, the ruby was a favoured gemstone of royalty and aristocracy and regarded by many as endowed with extraordinary powers.

The Gemfields Montepuez ruby mine in Mozambique is now thought to be one of the largest and most important sources of responsibly sourced rubies in the world today. An exceptionally rare pair of matching rubies, with a combined weight of 45 carats, was discovered at the mine earlier this year and successfully sold at auction last month.

Find out more about Gemfields in Professional Jeweller’s The Luxury Report, which includes an interview with chief executive officer Ian Harebottle. 


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