SS15 watch and jewel ad will feature exclusive Pharrell song.
Tomorrow night Swarovski will launch its second UK TV ad campaign, which will star brand ambassador Miranda Kerr wearing its SS15 jewellery lines.
The ad will show the supermodel going about her daily life, while surrounded by jewellery, watches, gifts and homewares from Swarovski. The series of vignettes will be set to an exclusive song created by Pharrell Williams, while fashion due Inez & Vinoodh have directed the look of the ad.
The first showing of the TV ad will be at 9.10pm on Channel Four tomorrow night, February 4. You can watch a preview of the video below.
Swarovski UK managing director Hayley Quinn said: “Following the success of our first UK TV advertisement at Christmas, we are thrilled to unveil our next broadcast advertisement, created especially to capture the Valentine’s gifting market.
“Featuring our brand ambassador Miranda Kerr, as well as our exclusive song from Pharrell Williams, our 2015 campaign features for the first time items from our jewellery and watch collections and will help us to continue to build awareness of Swarovski as the go-to brand for luxurious and on-trend gifts.”
The jewellery featured in the ad is from Swarovski’s SS15 collection, which has taken the classic heart motif and given it a modern update.
Commenting on the new lines, Swarovski creative director Nathalie Colin said: “The heart is a universal symbol of love and friendship. This Valentine’s Day is no exception, but we wanted to approach this traditional motif from a more modern perspective.”