Brand allows retailers to construct rings in store using peg concept.
Diamond jewellery brand Mireya has added Harout R, new interchangeable bridal collection, to its offer.
The Harout R range, designed by Harout Aghjayan, is set to be targeted at independent retailers. It offers stores a chance to showcase numerous shank and setting designs that can be interchanged on the spot to show brides-to-be how a ring will look.
The designs feature Harout R’s own Peg-Head concept, where the setting can be placed on a central peg within the shank or swapped for another style, with a flush fit between the various shank and setting styles. Once a design is chosen by a customer the ring is then made up to order.
Mireya said it plans to to elevate and promote the Harout R bridal collection as a high-end designer bridal line offering innovation and craftsmanship, while also providing end-consumer facing marketing.
The Harout R range will be offered with in-store POS displays and budgets allowcated towards marketing for retailers, as well as brand exclusivity in certain areas, along with support from the Mireya team based in Hatton Garden.
A statement from Mireya said: "The Harout R bridal collection capitalises on Mireya’s strengths in diamond sourcing and superior customer service and Harout’s innovative artistry, fine workmanship, and 25 years of design experience for some of the most prominent jewellery brands in the world."