Missoma launches fresh website for 2011

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Brand back online after successful few months growth with IBB.

Fashion jewellery brand Missoma has relaunched its website as the company continues to see growth following the announcement of its partnership with IBB late last year.

Marisa Hordern, creative director of Missoma, has been working hard reviving the brand’s status at a number of jewellery trade shows already this year, with appearances at Spring Fair with IBB, and more recently BaselWorld. The new site will bolster consumer accessibility to the brand, which is stocked at 14 retailers in the UK.

The new site, at www.missoma.com, has a different layout to its predecessor, with a Style Me section allowing browsers to match key seasonal trends and looks with pieces from Missoma’s collection. The site also has a regularly updated news section, and dedicated categories for the new Hex collection and colourful rope charm bracelets.

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Missoma announced twelve months ago that the brand would be closing its doors, at what many considered its peak. At the time, Hordern announced that she would be taking time out to go travelling, while Professional Jeweller noted that the brand had likely become bigger than the two-person team behind it, which was then Hordern and the brand’s in-house PR Lucy Paton, who now works for jewellery e-tailer Astley Clarke.

Speaking with Professional Jeweller at The Jewellery Show at Spring Fair in February, Hordern said: “Before we were only designing the large statement pieces but now we’re designing large and small pieces, and everything is available in silver or gold vermeil.” Silver is a new addition to the brand’s offering, bringing a fresh edge to its collections.

 

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