New ranges feature lower price points, silver options and charms.
Missoma made a sparkling comeback to the jewellery industry this week at The Jewellery Show.
The brand, which was founded by Marisa Hordern, had disappeared from the industry but is now back through a joint partnership with jewellery manufacturer IBB.
On display at IBB’s stand at The Jewellery Show Missoma showed a wide range of jewellery from its Hot Rox, Claw, Hex, and Serpent collections. The jewellery is available in silver, which is a first for the brand, or gold-plate with tens of colourways available through different coloured semi-precious stones.
Hordern told Professional Jeweller that she believes the Hot Rox and Claw collections will be the core ranges while the Serpent and Hex lines are more directional. Missoma has also tapped into commercial jewellery trends and is offering charm bracelets and stacking rings available as standard rings with gemstones, cluster rings, hexagonal rings and chain rings.
The majority of the new Missoma pieces are priced at below the £100 mark and the brand has introduced smaller, more demure pieces than it has ever offered before. Retail prices for studs from the brand start at £29.
Hordern said: “Before we were only designing the large statement pieces but now we’re designing large and small pieces, and everything is available in silver or gold vermeil.”
To read more about Missoma’s comeback plans pick up a copy of the February issue of Professional Jeweller at The Jewellery Show.