Missoma reveals new branding and SS13 lines

Missoma-2013-model-shot.jpg

Fresh look across brand, with UK sales manager appointed.

Missoma has unveiled fresh branding and new collections for 2013, offering retail partners fresh point of sale and fashion-led jewellery designs.

The brand, founded by Marisa Hodern who now works with IBB London to develop and distribute Missoma, unveiled its new oyster grey PoS at The Jewellery Show last week.

Hodern said: "The point of sale has taken a little while to develop but it is so important. It is something new for retailers – clean, contemporary, light and works well with all colours of stone that we use."

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The brand also launched a new model campaign featuring two artistic sisters, which appears in its latest lookbook and in its current online Valentine’s campaign.

"We have also made new shop brochures so retailers can get to know the brand a little better, as well as new packaging that matches the PoS," added Hodern.

The brand’s new 2013 collections continue the shapes of its past collections but with more "fillers" such as gemstone bracelets, small stacking rings and hand-faceted, irregularly cut gemstones. New season gems include bright blue cornflower chalcedony, amethyst and smoky quartz.

Missoma has also made its first foray into fashion jewellery with a collection of colourful nappa leather wrap bracelets in metallic hues and snakeskin prints, embellished with Swarovski crystals, and fabric friendship bracelets with RRPs upwards of £45. Hodern describes the range as the brand "having a little fun" to ensure that Missoma continues to offer something new.

"It is important for people to think ‘oh that’s fun’, I don’t want the brand to look the same [each season]," said Hodern.

The brand is set to show at Paris Fashion Week and has recently hired a new sales manager, due to begin work shortly, to work closely with retailers on orders, merchandising and training.

 

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