Missoma to launch silver and diamond line for 2014

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Brand reports on 2013 successes, including high profile new stockists.

Missoma has reported on a successful 2013, with plans to continue growth in 2014 with new designs due to launch including its first diamond range.

The brand described 2013 as an exciting year for collections and brand exposure, with a collaboration with Fortnum and Mason, and pieces worn by The Saturday’s Mollie King and model Claudia Schiffer.

Missoma also added a number of new stockists to its portfolio, including selected Ernest Jones and Fraser Hart stores, and luxuety department store Harvey Nichols.

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Missoma founder and creative director Marisa Hordern said: "[New stockists], coupled with more independent retailer partnerships such as Jeremy France, Boutique Hoco and MW2, means Missoma is reaching more high streets than ever before. We can’t wait to showcase what we have in store for 2014."

The IBB London-owned brand will launch a long-awaited pavé diamond collection in silver this year, giving the brand a precious focus for 2014, as well as extensions to its Bisous collection, made using lapis, turquoise and mother of pearl doublets, and its beaded gemstone Trinket bracelets.

"This time around the gemstone bracelets are punctuated with charms including skulls, wings and evil eyes, and for the first time are available in rose gold vermeil along with the usual gold vermeil and sterling silver offering," Hordern said. The range is said to have become a bestseller for Missoma, with plans to build on its success in the new year and through an appearance at The Jewellery Show at Spring Fair in February.
 

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