Boost sparks new web offer with fresh social tools and video content.
North West jewellery retailer Mococo has relaunched its website following a 314% year-on-year increase in online sales.
Mococo has experienced a sharp rise in its online sales in the last 12 months, helped by its status as one of just 16 approved Pandora online retailers in the UK.
Mococo managing director Lee Hooson, commented: “We have seen an incredible rise in web sales as consumers shop online for convenience, ease and value. As the customer journey is the integral part and key ingredient of our business at Mococo, we have invested in the strategic redesign of our website. The new website will not only refine and build on our digital presence, but also create a great shopping experience.”
The company’s new website has been created by Chester-based digital creative agency Clicky Media, as part of a long-term e-commerce strategy for Mococo.
Recently, the family owned business opened its seventh store in the Pyramids Shopping Centre, Birkenhead.
Mococo’s website manager Danielle Borrowman, added: “Our website is an online extension of our stylish stores where customers can enjoy shopping for jewellery with ease and enjoyment.
“From the moment a customer clicks onto the website, we have aimed to create an indulgent, stylish online space that shows off our designer jewellery, has a simple buying process and is perfectly finished with free delivery and complimentary gift wrapping on each order.”
The new site utilises 3D video content, which runs in the background of the site, ensuring a fully-interactive shopping experience for visitors. It is compatible with mobile and tablet devices, and offers customers the chance to chat with a member of the Mococo customer service team in real time
Fresh Pinterest and Instagram accounts have also been developed, plus a ‘Wish List’ facility allows customers to share their shopping lists with friends and family via social media.