Modern twists on classic designs shine for the UK bridal jewellery market

Domino Jewellery's Creative Finishing Touches

Jewellery retailers and suppliers have highlighted that classic styles with a contemporary twist are the order of the day for the UK brides.

Sharing insights into this year’s bridal jewellery market, leading retailers and suppliers revealed that while modern brides are still looking for pieces with a twist there has been a return to consumers looking for bridal jewellery which will stand the test of time.

Bespoke manager at Alex Monroe, Susie Lee, comments:” I think this year will see an increase in customers who want to buy ‘forever’ pieces, there’s going to be a move towards jewellery that is seen as a lifelong investment.”

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While at Alex Monroe nothing is ever simply ‘classic’, Lee predicts the brand’s elegant new Spring Halo pieces, which offer consumers a modern twist on a classic style, will appeal to customers looking for the next generation of family heirlooms.

At Hockley Mint traditional styles are still the most popular, with a classic four claw diamond single stone being the preferred choice for an engagement ring. However, the company’s area sales manager Carol Sinfield says halo designs are still on the increase.

When it comes to a modern classic, halo styles are the order of the day for the UK jewellery industry. 77 Diamonds creative director David Allen comments: “The trend for halo engagement rings with a matching diamond set wedding band shows no sign of abating. I predict it will be the most popular bridal choice in 2017.”

The Diamond Store director Gary Ingram adds: “Halo diamond rings have overtaken the traditional solitaire as the engagement ring of choice for most younger couples and I see this trend will continue to grow for at least another year or two.”

“We have been waiting a couple of years for rose gold to force its way into the bridal market in a more substantial way, but this hasn’t quite happened yet,” Ingram continues. “We’ve also seen the first hints of a third trend that’s just starting to emerge – stackable “third tier” rings. Such as diamond or gemstone eternity rings, which sit alongside the engagement ring and wedding band. All of these trends are about achieving a more luxurious look, which I think is the defining element throughout.”

Jewellery manufacturer and supplier Domino introduced engagement ring enhances last year as part of its Sienna collection. These enhancers proved to be a popular introduction, with the halo design attracting a particularly strong interest.

Elsewhere at Domino white on white remained the most popular choice for both wedding and engagement rings, but the company did experience a slightly greater demand for bi-metal designs incorporating a hint of yellow or rose gold.

While diamonds and sparkles still remain the lead choice for bridal jewellery, retailers and suppliers have noted that brides are increasingly adding a pop of colour to their engagement rings and wedding day jewels.

E W Adams director, Ed Adams, remarks: “Demand for coloured stone engagement rings will really grow this year; increasing amounts of bridal buyers are looking for something different and better value and fine coloured gems like blue and pink sapphires, aquamarines and rubies offer this to them.”

77 Diamonds and JewelStreet have both seen an increase in popularity for alternative stones in engagement rings – with sapphires and rubies being mentioned by many suppliers as on the rise.

Jewellery designer, Alexis Dove, adds: “We have seen a massive upward trend in unusual sapphires for engagement rings in the past year. Unusual diamonds are also still popular, with the interest in rose cuts and salt and pepper diamonds continuing throughout the year.”

In addition to halo styles and coloured gemstones, Art Deco and vintage style designs continue to win the hearts of consumers too.

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