Brand invited to open debut Central London concession at Simply Gem.
Molly B couture has been invited to open its first concession with independent jewellers Simply Gem in The Prince’s Arcade, Piccadilly.
The brand will present its existing gold and diamond pieces at Simply Gem, as well as using the independent jeweller as a platform to launch its two new sterling silver ranges, Slinky and Bubble.
Molly B Couture has been given window space in the high foot-fall area of London, as well as space in-store to re-brand and present its collections ahead of an official launch in November.
According to Molly B Couture managing director Erica Illingworth, the brand was approached directly by Simply Gem in its search for timeless and affordable women’s fashion jewellery suitable for key gifting opportunities.
Alongside Molly B Couture, Simply Gem will also carry its sister brand Molly Brown, designed for children, in response to high demand for gifts for christenings, birthdays and Holy Communion.
Illingworth commented: “This is an excellent opportunity for Molly B Couture, to open our first concession in Central London at this key purchasing time is a fantastic progression for the brand. Our visual merchandising will look extremely strong and I am sure that our designs will appeal to the local audience as well as the high volume of tourists that will be able to shop the brand.
"This move builds on a very successful 18 months for Molly B Couture and we are looking forward to further growth next year in the UK and internationally."
Molly B Couture’s new Slinky Collection and Bubble Collection were launched at IJL. Building on its success, the brand opened more doors across UK and Ireland and has also seen interest from the USA.