Molly Brown London enters Japan

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Kids jewellery brand secures Sayegusa department store as stockist.

Molly Brown London is taking its range of children’s jewellery to Japan after securing a deal with exclusive children’s department store Sayegusa.

Sayegusa, which is famed for high-end and bespoke children’s brands, will sell Molly Brown London’s Aurora, Princess and Tinkerbelle collections at its stores in Ginza, Tamagawa and Umeda. It will also include the British brand in its mail order catalogue that is delivered to its customer base in Japan.

Molly Brown London founder and director Erica Illingworth said: “This is an exciting step for Molly Brown and I believe we have found the perfect partner in Sayegusa to launch our collections in Japan. The stores are incredibly chic, they carry the very best global and European fashion brands and their point of sale and customer care is excellent.”

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