Molly Brown to launch lower-priced range

Molly Brown will create miniature versions of its sterling silver jewellery collections Dishy Fishy, Jelly Bean and Alphabet.

Mini versions of Dishy Fishy, Jelly Bean and Alphabet to retail at £20

Children’s jewellery brand Molly Brown will launch a lower-priced range this summer called Mini Molly’s.

The retail price of the range will be about £20, where as Molly Brown’s mainline can cost upwards of £40 for a charm plus a chain.

Molly Brown director Erica Illingworth hopes to tap into a new market with the more affordable range. She said: “People love the range but some think it’s a bit too expensive.”

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Molly Brown will create miniature versions of its sterling silver jewellery collections Dishy Fishy, Jelly Bean and Alphabet.

“I was in Paris and noticed a lot of teeny things going on,” said Illingworth. “I thought, we’ve got a lot of great designs so why not just shrink them?”

Molly Brown is sold in about 75 outlets in the UK and is a member of buying group Company of Master Jewellers.

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