Mondaine signs first multiple stockist

The collection is already available on the Goldsmiths' website.

Swiss watch brand to be stocked at six John Lewis stores and online.

Mondaine has signed its first multiple retailer stockist. The Swiss watch brand will be stocked at John Lewis later this year.

A selection of Mondaine watches will be sold in six John Lewis stores initially as well as online at johnlewis.com. Twenty four of the brand’s bestselling designs – including Evo, Retro and Sport II – will be stocked in stores in London, Welwyn, Glasgow and Edinburgh.

The partnership with John Lewis, which was recently voted as the nation’s favourite retailer, will help to expand Mondaine’s UK market share. The brand said that it has plans to approach more multiple retailers in the future but will limit its total UK distribution to ensure a “good return on investment to all retail partners”.

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Mondiane registered an impressive sales growth in the UK in 2009, with retail sales up 40 percent in the final quarter of the year and turnover for the year up 59 percent on 2008. Mondaine UK brand director Derek Salter said the partnership with John Lewis will strengthen this strong performance and he expects more growth for the brand in the UK.

Salter said: “We are extremely excited about the potential for Mondaine in John Lewis; its reputation precedes it and the website is consistently ranked one of the top online shopping destinations in the UK. John Lewis is our first multiple group partner and we are confident that our relationship will further strengthen consumer awareness and demand for the Mondaine brand.”

Mondaine opened a new factory in Switzerland earlier this year, creating 60 new jobs and representing an investment of CHF10 million (£6.2 million).

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