Monica Vinader launches personalisation campaign

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Brand’s Make it Your Own initiative features new charms and engraving.

 Monica Vinader has launched a new campaign called Make it Your Own, pushing the personalisation element of its jewellery through interchangeable charms and its engraving service.

The brand says it is offering an improved shopping experience that allows shoppers to be the boss, enabling them play with different pendant combinations to create their own necklaces and bracelets.

It is also offering a “second to none” engraving service that includes both a next-day service and the chance for consumers to upload their own drawings or designs to be engraved onto pendants and rings.

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To boost the campaign’s reach Monica Vinader will also host a number of store events with complementary engraving, during December. Stores involved are set to include its South Molton Street standalone store in London and its London concessions in Harrods, Selfridges and Liberty.

Monica Vinader said of the brand and its offer: “My vision is to create a brand that empowers individuality and is very inclusive. I would like to think my customers wear the jewellery every day the jewellery does not wear them."

The brand also announced the launch of its first ever scarf collection last week, with abstract striped designs featuring bright colours such as pinks, blues, lime greens and purples.

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