British luxury jewellery brand Monica Vinader has opened its first standalone store in the Mall of Emirates, Dubai.
After a year of rapid growth in Dubai since the brand opened its first branded corner in Boutique 1, Monica Vinader has expanded into Dubai’s prestigious mall.
Monica Vinader, chief executive officer and founder, says: “I am honoured that the brand has been so well received in Dubai, which is such a sophisticated, international city. I am thrilled that at the same time of celebrating a year in Dubai, we are opening our first store in the prestigious Mall of Emirates.”
The new store will offer all the Monica Vinader collections from the Friendship bracelets, bespoke cut gemstone jewellery and contemporary diamond ranges.
The store interior will align with the brand’s philosophy, with high specification materials, custom fixtures and fittings creating a welcoming and vibrant luxury shopping environment.
Amongst many unique features are the 1950’s furniture and chandeliers, hand-picked by Vinader specifically for the Mall of Emirates store. It will also offer a friendship bar where customers can select their bracelet and enjoy the complementary, same day engraving service.