Luxury jewellers Moussaieff has upgraded its boutique on London’s Bond Street with a refit delivered by The Jewellery Display Company (TJDC).
The bespoke displays were also used at its new store in French ski resort Courchevel, which opened on December 20 last year.
Moussaieff has boutiques in London’s Bond Street and Park Lane, as well as Geneva, Hong Kong and now, Courchevel. The jewellery house is led by gemstone expert Alisa Mousaieff, who is known for seeking out rare stones for collectors, royalty and heads of state, including securing the world’s largest natural fancy red diamond – a 5.11ct stone she named the Moussaieff Red.
The new bespoke displays were created with plush fabrics in a neutral shade “allowing coloured gemstones to pop dramatically, whilst simultaneously providing a harmonious backdrop for pearl and diamond creations.”
Moussaieff’s Leslie Kegg said: “We had previously been using a black-and-white scheme but decided to update the look of the stores by ordering bespoke displays in a creamy, neutral colour. The finished look is very in-keeping with our style and the jewellery looks fabulous against this new backdrop.”
TJDC founder Jacob Nightburg added: “To create a background for such spectacular jewels is no mean feat. It requires a setting that is both luxurious and rich, but one that also allows the stones and the craftsmanship to speak for itself. I think we’ve captured this perfectly at Moussaieff through the elegant scheme selected.”