Collection of men’s and ladies’ ceramic watches on show at IJL.
MSS Watch Company will introduce a new range of ceramic watches created by Danish Design at next week’s International Jewellery London exhibition.
MSS is the sole distributor for the Danish Design brand.
Six new ladies’ and gents’ watches will be showcased for the first time at the trade fair that runs from September 5-8 at London’s Earl’s Court.
MSS Watch Company’s Martin Morris says the ceramic watches, which retail from £210, are expected to attract considerable interest. “Ceramic watches have really taken off in the last ten years and the new Danish Design range really is beautiful. They are not particularly common to the market and are generally found in the higher price brackets.”
“This new collection is particularly stunning,” says Morris, whose company is also the sole distributor for Rosendahl Watches and Issey Miyake watches in the UK.
“We believe there will be great demand for them because of their quality and affordability and we are looking forward to a busy few days at the show,” Morris concludes.