Germany watch brand eyes potential new market after success in Asia.
Germany watch company Mühle-Glashütte has announced plans to find a distributor within the UK after a rise in website traffic from the British Isles, and success within Asia and central Europe.
With a focus on all things German and timepieces with particularly German names including the Germanika and Teutonia, Mühle-Glashütte has taken its history of making nautical instruments to develop its watch collection.
At Basel, Professional Jeweller met with CEO of Mühle-Glashütte Thilo Mühle, who spoke of his plans for the watch brand, and where he hopes to develop next.
"We’re already very developed in Holland, Japan, central Europe and most of Asia, and Japan is definitely a key market for us. They like watches, they like the story and we’re developing shop-by-shop there. We’ve also just introduced the brand to Hong Kong. Ideally, though, we’re hoping to move in the UK."
Noting a rise in website traffic from the UK, and several ordering being placed online to UK addresses, Mühle feels the brand will be successful. "The next step is finding a distributor, we need to build our chain there. I feel we have a great possibility of success in the UK, if we can sell directly to those looking for Mühle-Glashütte watches."
Mühle remained positive about the rest of the BaselWorld show, despite worries about his key market. "We’ve got appointments lined up with our Japanese retailers, but we’ve not had confirmation they can make it", he explained. "Time always moves so fast, so I always recommend that people take their time and we can wait for them. That’s why I make watches."
Mühle-Glahütte watches retail for around €890 – €3,000, and include stainless steel and pink gold watches, some with Mühle’s own hand-wound movement, the first the company has created.