Silver brand caters to younger demographic with bright jewellery.
Jewellery brand Muru has expanded its offer on show at this year’s IJL by introducing colour to its predominantly silver range.
The brand has introduced vibrant colours with innovative jewellery designs, such as all-glass rings in bright shades.
Muru director Phil Barnes said that the new colourful ranges have been attracting new buyers to the brand. He said: “We have focused on good quality, vibrant colours and sculptural shapes. The range appeals to a younger shopper demographic and we have sold to department stpres and independents.”
London-based Muru has built up a reputation for quality silver jewellery in the four years it has been in business. The brand now has more than 100 independent retail stockists in the UK as well as stockists in Australia, Saudi Arabia and Europe.