Brand also introduces rose gold plate and launches new lines for SS13.
Muru Jewellery has revealed plans for a fresh branding and marketing campaign for 2013, as it looks to reach out to a wider consumer audience and grow relations with retailers in the north.
The jewellery brand, run by Phil Barnes and Marie Absolom, has been building its presence in the UK market but now hopes to increase awareness through new visuals, PR and celebrity endorsement.
Muru has begun work with a number of fashion stylists, placing its jewellery on celebrities including emerging actress Holliday Grainger, who has been photographed wearing its teapot necklace.
Absolom said: “We’re planning a big branding update with a model shoot in the next month and are also looking into making some videos featuring our jewellery.
“We are also looking at working with a PR company, bringing in stylists for the shoot and having a big celebrity drive.”
Muru plans to remain focused on the UK market, but said it needs to reach out to more retailers in the north.
The brand has launched a new line called Dreamcatcher at The Jewellery Show in Birmingham this week, as a follow up to its Talisman collection. The new range features drop pendants and friendship bracelets inspired by Native American culture, with a flat disc design that sits closer to the neck and wrist.
Muru has also extended its use of rose gold plate for 2013, using it in the new Dreamcatcher range and across its bestsellers such as its Swallow and Feather necklaces, having recognised rose gold as a growing jewellery trend.