My Flash Trash reveals new look website

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Redesigned site accompanies exclusive designer pieces and lookbooks

Online jewellery boutique My Flash Trash has unveiled its re-launched website and announced new initiatives for customer engagement.

The brand new layout focuses on creating exclusive lookbooks with ‘Flash Trash Models’ who embody different customer profiles, including Jetsetters, Dreamers and Cool Kids.

The brand now strives to stock at least one exclusive product per designer and is the only online destination for the Funky Offish Range by Pixie Geldof and Ashley Williams.

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Owner Amber Atherton commented: “I wanted huge images, and really drew a lot of inspiration from the gaming world. Little characters appear which allow you to unlock secret pages and discounts. Overall we just tried to make it a really fun experience, and put special emphasis on little surprises people will receive in their package when they order.”

My Flash Trash benefitted from significant investment in 2013 – resulting in a valuation of $5million (£3.1m) – and pop-up events at Brown Thomas’ offshoot BT2 in Dublin. 

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