Made In Chelsea star’s jewellery site to use cash for relaunch.
Online jewellery retailer My Flash Trash has secured a cash injection from American investors as it gears up for a website relaunch next month.
My Flash Trash, which is headed up by former model and Made In Chelsea star Amber Atherton, has secured investment from New York-based fund manager Jeff Lo and former Goldman Sachs trader Jihan Bowes-Little.
Atherton said: "I’m thrilled to be working closely with a fantastic team of private investors to continue to establish Flash Trash as the online jewellery boutique. We’ll continue to support up and coming designers but will be looking to invite more established brands to join our popular platform."
There has been speculation in the national press about how much the investors have stumped up, but Atherton insists that figures previously published are speculative and that she will be keeping tight-lipped on the financials.
She added: "There is lots of speculation about who my seed investors are and how much I’ve raided i can only say that the information is private. My Flash Trash did receive investment from a small group of strategic investors but no details of the investment have or will be made public."
My Flash Trash is planning to relaunch its website next month and has charged Miami-based Farin Innovations with building the new site.
Atherton was celebrated in the Professional Jeweller Hot 100 this year as a Trollbeads Trendsetter for her work with jeweller Alexander Davis on their collaborative collection Typhoon Palace.