Online jewellery retailer to sell through London’s Oxygen Boutique.
My Flash Trash, the online jewellery store founded by Made in Chelsea star and Typhoon Palace designer Amber Atherton is set to open its first bricks-and-mortar concession space later this month.
The Flash Trash Treasure Box concession will be housed in London’s Oxygen Boutique, which brands itself as “London’s coolest independent boutique”, located behind the shopping hub of Oxford Street.
The space will host a selection of one-off designs as well as British and international jewellery brands including Zoe & Morgan, Lei Van Kash and Patricia Nicolas, and has been made to give fans of My Flash Trash the chance to try on and buy the jewellery sold through the website "in real life".
Atherton said of the concession opening: “Oxygen Boutique is one of London’s coolest stores so I’m thrilled that it will be the venue for our first concession.
“As one of the only online stores who hosts regular pop-up shops, we’re excited that we are now the first to open a concession in a retailer. It’s a great opportunity to let our customers shop in store and to have a presence off one of the most popular shopping destinations in the world.”
The concession will open on April 25th. Oxygen Boutique sells jewellery by brads including Daisy, House of Harlow and CC Skye.
My Flash Trash was founded in 2011 by Amber Atherton, who last year worked with designer Alexander Davis to create a collaborative collection called Typhoon Palace. Both Atherton and Davis were named Trendsetters in the 2011 Professional Jeweller Hot 100.