My Flash Trash wins second round of investment

Amber Atherton hoping to scale up business in coming year.

Online jewellery boutique My Flash Trash has secured a second round of angel investment that now values the company at $5 million (£3.1m).

The retail venture, owned by 21-year-old Amber Atherton, has raised new capital through two new investors, both former hedge fund managers. They join a group of predominantly American angel investors already backing the jewellery business.

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Atherton said: “’I’m looking forward to scaling the business further next year through the launch of new verticals and the growth of our licensing division.”

My Flash Trash won its first round of investment in the autumn of 2011 from New York-based fund manager Jeff Lo and former Goldman Sachs trader Jihan Bowes-Little.

The My Flash Trash retail site and store together feature more than 30 jewellery designers. My Flash Trash also has its own brand label and a jewellery boutique at The W Hotel in central London.



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