Sterling silver jewels win distributor 50 stockists at Jewellery Show.
The sterling silver interchangeable coin brand My iMenso has so far proven a hit for its distributor Unique Jewelry, with the brand winning nearly 50 new accounts after its debut at The Jewellery Show.
Unique Jewelry said it received "a lot of good feedback regarding the brand" thanks to its points of difference – namely that it is made in sterling silver, features gemstone coins and has the ability to be personalised through engraving.
It is believed a number of CMJ members signed up to the brand at the jewellery trade show in Birmingham, last week.
Daniel Ozel, co-founder of Unique Jewelry said: "Regarding the designs, retailers were very impressed with the detailing, which gives the collection its precious jewellery feel. They were also impressed with the variety of the collection, particularly the personalisation with the name and photo engraving."
The My iMenso collection is also designed to allow four coins to be layered up in one pendant, offering different looks.
The brand’s POS also proved to be a hit among retailers. "They also liked the display unit, which included a TV screen with video and drawers to show off the coin collection," stated Ozel.