Coin brand notes 82% re-order rate; personalised coins boost sales.
By Jessica Knowles
Unique Jewelry has reported positive re-orders for its customisable coin brand My iMenso, following the launch of the range in February at The Jewellery Show at Spring Fair.
Unique Jewelry signed 50 new accounts at the show and within four weeks of receiving starter kits 82% of its retailers are reported to have re-ordered from the range.
Unique believes the brand’s success is due to the customisable component of My iMenso which allows consumers to layer up to four coins in the pendant holder, including coins engraved with a photo of their choice or personalised with names.
My iMenso is the only brand to offer the coin style of jewellery in sterling silver. Unique has also noted orders for customers returning to buy additional elements to personalise their pendants.
The necklaces are available in rose and yellow gold plate or rhodium plated and the medallion coin come in 24mm and 33mm sizes.