Distributor says model will help raise brand’s profile with consumers.
Interchangeable coin brand My iMenso has signed actress and model Carmen Electra as an ambassador.
My iMenso is distributed in the UK by Unique Jewelry. The distributor told Professional Jeweller that while it has no definite plans in place yet to work with Electra it may line up local events with the ambassador in the future.
Unique Jewelry said that it believes the investment in the global partnership with Electra will help to raise consumer awareness of the brand.
The model has shot a campaign for the jewellery brand. You can watch behind the scenes footage of the shoot in the video below.
Speaking of her new partnership with the jewellery brand, Electra said: "I love to look trendy and just a tad different every day. My iMenso is my way to do that."
Unique Jewelry said that My iMenso has enjoyed a strong launch into the UK market since its debut at The Jewellery Show in February. It has since exhibited at IJL and the distributor described the show as a success with "rapid growth with stockists".