Myalee Sofield joins Swarovski International to help launch a new brand


Swaorvski International has announced that Myalee Sofield will be joining the company as head of sales, Jewellery Solutions EMEA.

Sofield, who previously worked at Fraser Hart as head of buying, will be helping Swarovski launch a new jewellery brand in its UK and European markets.

The newly created role will see Sofield initially launch a new jewellery brand, as well as managing a combination of private label and licensed brands. The role will also involve building a new team.

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Sofield told Professional Jeweller’s sister magazine WatchPro: “I am moving out of watches, which is a little sad, and I am obviously very sad to be leaving Fraser Hart as I have loved my role here and of course my team”.

“It was a huge decision to make, but I am now looking forward to the next challenge and Swarovski is a huge international company with lots of opportunity so although a little nervous, I am also very excited!”

Fraser Hart is believed to be in process of recruiting for luxury watch buyer and head of buying roles.


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