N.A.G. offers industry education with new seminars

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Program has been revamped with new selling & diamond grading courses.

The National Association of Goldsmiths (N.A.G.) has announced its seminar and workshop program for 2013, giving the industry a chance to get one step ahead through one-day and long-term courses.

The N.A.G. has re-vamped its seminar program for 2013 to include new selling courses and advanced diamond grading seminars, while a number of old favourites will remain part of the repertoire owing to popular demand.

The advanced selling course, offered through Virada Training, will include nine seminars hosted throughout the year, covering a wide range of topics to enable jewellers to boost essential skills and grow their business potential.

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Eric Emms’ will also host his diamond grading seminars, while Ken Vaughan will present a new gold and precious metal testing workshop, offering a practical view on science, service and quality.

Other workshops will focus on jewellery displays and using social media to attract and retain new customers, while the N.A.G.’s Selling to Chinese Customers course will also return in 2013.

Amanda White, co-ordinator of the N.A.G. seminar programme 2013 said: “Many of our seminars have come from listening to what our members want. For example, over the last two years we’ve had a number of members, particularly those involved in the N.A.G’s Executive Development Forum (EDF), ask how they can best utilise social media and new forms of digital marketing.

“Last year we introduced our new social media training day, focused on answering the calls of our members and providing them an intensive day of social media training. It proved a raging success and as a result, it’s back on the agenda for 2013.”
 

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