NAG Executive Development Forum focuses on brand building


The National Association of Goldsmith is hosting this year’s Executive Development Forum Congress on the outskirts of Oxford next month.

Speakers will cover topics including how to reach, engage and retain your employees; how to use social media; and bringing your brand to life.

The event, which takes place on Wednesday, June 10, at the Oxford Thames Four Pillars Hotel (pictured), is free to all NAG members, or £225 to non-members.

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Debbie Edmondson, talent director at Cohesion Recruitment, will be sharing her knowledge on how to reach, engage and retain high quality employees who stay with your business for longer; along with top tips on recruitment best practice.

Mark Saxby, owner of Status Social, will talk about the “10 social networks that can transform your business and make you money”.  Saxby is a former award-winning BBC journalist who started one of the UK’s first specialist social media agencies four years ago. Since then he and his team have carried out social media training with more than 1,200 business people, helping them increase profits.

Christine Colbert, managing director at InHouse will give a presentation on “Identifying what’s unique about your brand and bringing it to life”.

Previously confirmed speakers are Jeff Caplan, managing director at Storecheckers and Andrew Stephenson – HR director at DFS.

Michael Donaldson, EDF facilitator said: “The jewellery market is becoming more and more competitive each year, with new products, brands, initiatives, stores and websites. As a consequence we all have to be smarter in our thinking and approach as to how we want to be perceived by our customers, as ultimately it’s how we make them feel that will attract and retain their custom. Put simply, you could have the best proposition in town but if your employees don’t believe in it or feel part of it, your customers are never going to get it.”



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