NAG launches jewellery design service for shops

The National Association of Goldsmiths will officially launch the NAG Design Service at The Jewellery Show.

The National Association of Goldsmiths (NAG) is set to launch a jewellery design service for its retailer members.

The NAG Design Service will be run by Yasmin Moss, who started working with the NAG early last year.

The NAG said that the service will allow its retail members to offer bespoke services, which could prove to be a new revenue stream for many jewellers and help independent stores to compete against larger businesses.

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Moss said: “A service like this is vitally important to the independent jewellery retailer in the current economic climate as it will give them a distinct advantage over the competition. There’s a huge push for personalisation and personal services in the market place at the moment and this will really set some retailers aside from the rest.”

The association will introduce members to the NAG Design Service at The Jewellery Show, which opens at the NEC in Birmingham on Sunday, and NAG chief executive Michael Hoare believes that it will offer jewellers an alternative to branded jewellery.

He said: “Personalisation and personal products are high on the agenda at the moment and this is reflected in a lot of the branded products we’re seeing on the market. However, a personal design is something a brand can never really offer you – it is this factor that sets the high-street jeweller-designer apart from their competition and it’s this factor we really want to accentuate. A great design service will allow retailers to offer something their online and major brand competition can’t – thus providing them with a tool to make the most of their own specialised services.”

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