NAJ EDF members worth £41m in sales as they battle ‘varying’ trade conditions

Jewellery making

Combined retail sales of the National Association of Jewellers’ Executive Development Forum (EDF) members exceeded £41m last year, it announced.

The growth represented an increase of 4.7% on the previous 12 months, however the varying trading conditions faced by retail jewellers in 2015 was reflected in the breadth of the sales performances.

42% of members said business was up, 42% indicated it was down and 16% said it remained flat.

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EDF facilitator, Michael Donaldson, said: “Members benefit not only from shared performance data in key areas such as turnover, margins, product and promotions but from the shared knowledge and experience that lies behind the individual performances, enabling others to minimise risk and maximise opportunity.”

The EDF enables independent jewellery owners and director to connect with like-minded professions in a confidential forum.

The NAJ said the EDF forum fostered supporting relationships that enable businesses to benchmark their company with other jewellery businesses, develop strategic thinking and ultimately grow.

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