NAJ launches charity charm competition

NAJ_LOGO_2015 cmyk on white strap-60mmx60mm

The National Association of Jewellers has launched a charity charm competition for ChildLine in association with International Jewellery London (IJL).

The celebrate ChilLine’s 30th anniversary, the NAJ are searching for two eye-catching charms to sit alongside others pledged by UK designers, on a bracelet to be cast by Birmingham manufacturer Hockley Mint.

High profile designers have each pledged to design and make a unique charm to be attached to it, including Sarah Jordan, Alexander Davis, Alexis Dove, Collette Waudby, Sarah Ho and Rachel Galley.

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Two NAJ members have also  offered to donate a loose pearl or diamond/s to be incorporated in the design if the designer so wishes.

As pearls are sometimes related to 30th anniversaries, Raw Pearls has offered to donate a pearl of any colour up to 10mm in size to be used in one of the a charms, while Clark Diamonds of Birmingham has offered up to 30 points of white diamonds or a 30 point diamond to be used in one of the charms.

Information will be posted on both the NAJ and IJL websites prior to the show alongside a social media campaign. The bracelet will be the headline item in an online luxury Christmas gift auction, which will go live for bids in mid-October. The charm competition and gift auction form part of the NSPCC’s Christmas event at St Paul’s Cathedral, Childline’s Merry Little Christmas on Tuesday December 13. Tickets for the carols event and gala dinner will be on sale online from early September.

Criteria for entry:

  • Any UK company designing and making in the UK may apply as well as UK students.
  • The gifted charm is to be created in the designers own style and made in any colour or cartage of gold.
  • It may incorporate stones or mix media.

To download a form visit the NAJ website. Entries opened yesterday and close on June 13, with the winners of the two charms set to be announced on June 14.

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One Comment;

  1. Kay McDonald said:

    Our company, Charity Charms, is based in the USA and we work with charities all over the world creating custom charms from Charity logos. We are so pleased to see the UK is embracing the concept as well and offer our assistance to any charity that would like a custom charm. http://www.charitycharms.com

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