National retailers drive digital growth for Adore Jewellery

Swarovski Group-owned brand Adore Jewellery has grown its digital presence in partnership with two of the UK’s largest multiple retailers.

Since launching in AW16, Adore has been going from strength to strength. Most recently, the fashion brand has noticed an increase in its online power following a partnership with jewellery e-tailer Watch Shop, and national department store Debenhams – where Adore is also stocked in the Oxford Street flagship.

Furthermore, following an initial launch with House of Fraser, the brand is now present in over 21 of its locations across the UK and Ireland, as well as online, and has witnessed strong sales to date.

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Duty Free retail has also been a key growth area for the brand, including launches with British Airways and a good response in Cannes where the brand was launched for the first time.

Eric Russack, vice president global jewelry solutions & licensing, comments: “We are excited for the growth we’ve had in 2017. Adore now has a firm and growing position in the UK & Irish markets, and we have big plans for the new AW18 collection which will be unveiled at BaselWorld. The brand’s fun, trend led designs coupled with affordable price points is what is making ADORE a real point of difference in a crowded jewellery marketplace.”

The new AW18 Adore Jewellery collection will launch at BaselWorld from 22nd – 27th March in Hall 1.1, Booth C21.

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