Net-A-Porter eyes jewellery growth with exclusive Bina Goenka deal

Jeweller to India’s rich and famous, Bina Goenka, has created an everyday wearable collection that will be sold through online fashion retailer Net-A-Porter.

The lawyer-turned-jeweller’s collection will launch in November 2018 and, like her previous collections, will be inspired by her Indian heritage.

Goenka said the partnership will bring her jewellery to a completely new audience.

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“For many years I’ve been making high jewellery pieces for private clients from around the world, but to date have never done a Prêt collection,” she said.

“I’ve relished the challenge of bringing high jewellery techniques and quality into these miniature works of art, and am excited that with the expertise and reach of Net-A-Porter they will add a touch of high jewellery to people’s every day wardrobes.”

The self-taught jeweller was keen to express that the jewels were made by the same hands that make her high jewellery pieces.

“This feeling that the very best should be unattainable is something I set out to change in this Prêt collection, which is full of colour, and ravishing gems to be enjoyed every day.”

The Prêt collection will feature confident jewels in a wide palette of rubies, emeralds, mother of pearl, tiger eye, tsavorites, amethysts, and diamonds.

Elizabeth von der Goltz, global buying director of Net-A-Porter, said: “We are so excited to be launching such an exceptional and unique brand exclusively to Net-A-Porter, and to be able to showcase Bina Goenka’s pieces to our customers for the first time.

“The brand maintains an acute focus on creating only the finest works of art using the rarest of materials. We are delighted the collection will be included in our growing Fine Jewelry & Watch suite in time for the holiday season.”

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