Astley Clarke has appointed Dominic Jones as creative director in order to build on the growing success of its designs.
It said that Jones’ appointment reflects a desire to pursue a modern and progressive strategy, in order to develop the Astley Clarke following and make fine jewellery relevant to a new set of consumers who may have previously felt excluded from the category.
The appointment follows a new round of investment in the business led by Carmen Busquets, early investor in Net-a-Porter, and Venrex, the investors behind Charlotte Tilbury.
Founder Bec Astley Clarke MBE, said: “I instantly fell in love with Dominic’s passion and commitment to increasing the relevancy of the fine jewellery category to modern women. He has the creativity and originality to help establish Astley Clarke as the go-to fine jeweller for accessible and relevant pieces for women to wear every day. When beginning his career, he was the only jeweller to be invite to show on schedule at London Fashion Week, and constantly sought to close the distance between fashion and fine jewellery.”
Carmen Busquets, who invested in the company, said: “Nearly half of sales are generated through our direct channel, and our goal has always being to raise it to 65-70% direct, but we have a great demand from vendors to do more wholesale especially now that Dominic is on board.”
Nearly half of Astley Clarke’s revenue is generated from its web site, which Jones has supplied with a facelift to coincide with the announcement.
Credit for photo – Mehdi Lacoste