New branding boosts sales for Unique & Co

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Jewellery company Unique & Co has seen sales soar and new doors open following its new branding and campaigns.

After the successful rebranding of last year, Unique & Co. is continuing to invest further into the branding and has introduced a new campaign photo and video shoot for 2017/18.

The feedback from retailers at the recent trade shows has been very positive and the new Unique & Co. branding and campaign has helped to secure new retailers and increase sales by over 19% last year.

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The intention of the 2017/18 campaign is to evolve last year’s original concept and move the story forward, whilst still maintaining the feel of bikes and the rugged and slightly edgy tone alongside the “jewellery for the real world” theme.

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New campaign imagery by Unique & Co.

The new campaign shows Unique & Co’s male and female collection together, demonstrating how they can be worn in different locations, times and looks. The images were shot in streets, cafés , parks and bars at different times of the day to show how take consumers smoothly from day to night.

In total over 50 new professional images and a new video has been created, which will be used for advertising, social media, POS and leaflets.

View the new video here:

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