New branding for Eternal Silver London

Luxury jewellery and watch brand Eternal Silver London has launched its rebranded image, showcasing a new look for its packaging and point of sale displays.

The new brand identity allows retailers to create a focal point within their stores and window displays, enabling consumers to focus on key selling points highlighted on the display stand.

Eternal Silver London is currently the only luxury brand of silver in the UK using Argentium 960, and its range of jewellery and watches RRP from £40 to £1375.

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The point of sale is available to retailers placing orders over £1500, and includes a range of backdrops, branded carrier bags and catalogues.

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