New campaign and Harrods space for Webster

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Brit jeweller toasts eight years at luxury store with Rankin shoot.

Stephen Webster has relaunched its space in Harrods Luxury Jewellery Room, coinciding the launch with the reveal of its latest advertising campaign shot by renowned fashion and portrait photographer Rankin.

The British jewellery brand follows the likes of Annoushka, Boucheron and Baccarat in revamping and launching their Harrods boutiques as oart of a major overhaul of the London department store’s jewellery rooms.

The new Stephen Webster space features the brand’s latest AW13 fine jewellery collections Thorn, Fly by Night and Deco Haze, as well as iconic designs from its bestselling Crystal Haze, Murder she Wrote and Forget me Knot collections. The space also houses men’s and women’s silver jewellery collections.

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The brand’s eponymous founder Stephen Webster said: "I am delighted to launch our new boutique in the newly extended luxury jewellery room at Harrods. Stephen Webster has now been established within Harrods for eight years and we have been looking forward to the opening of our first boutique in the store. This new environment will help us to communicate the extraordinary craftsmanship and true luxury of our jewellery."

The Harrods relaunch coincides with the release of Stephen Webster’s Autumn Winter 2013 advertising campaign in collaboration with photographer Rankin and his creative content agency The Full Service.

The new, all-white imagery aims to create a dramatic juxtapose between the brand’s 2012-13 campaign which was notably dark and shaded in contrast. This fresher campaign also reflects the mood of new collections which are more delicate in their presentation. By painting the models and drawing focus on striking angles and close cropping, the brand says Rankin’s resulting shots are "both sculptural and sensual whilst maintaining the jewellery as the ultimate focus".
 

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