New CMJ member launches A/W collection at IJL

So Jewellery introduces collection of pendants and earrings.

So Jewellery will be showcasing a number of new designs at this year’s IJL show to add to its current range of silver set with diamonds, freshwater pearls and semi-precious stones.

This year saw the company join the Company of Master Jewellers, bringing on board an additional 15 stockists to add to its existing 170 retailers in the UK and Ireland.

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With over 300 designs across the range, So Jewellery will be launching at the trade show a collection of key pendants, cross pendants and silver pearl earrings, and add new pieces to its Catwalk rings and freshwater pearl lines.

So Jewellery sales and marketing director Emma says: “IJL is an important show for us as the high volume of fine and contemporary jewellers who attend at an important buying time in the year gives us an excellent opportunity to bring on board new accounts, as well as showcase our new designs".



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