New Designers announce Weston Beamor award winner

New Designs winner 15

Alexandra von Trapp has been announced as the winner of the annual Weston Beamor Award at New Designers, the national showcase for the best of the best graduates from the UK’s arts and design colleges and universities.

Von Trapp’s ‘Uncanny Adornment’ collection of both solid silver and electroformed silver bracelets, neckpieces and earrings, which is based  on the concept of finding beauty within and uses human bones and other internal body parts for inspiration, was universally popular with Weston Beamor’s judging panel.

Glen Day, head of dusiness Development, at the company says: “It really stood out and it was obvious that a great deal of thought had gone into its creation.”

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Day and his fellow judges praised Von Trapp’s hand-drawing skills and her consummate use of CAD ‘Z Brush’ software.  Day explains: “She is clearly a very talented artist but more than that her designs are very much on trend and considerable thought had gone into how they could be produced at a reasonable price and most importantly how the pieces are going to be worn.”

Jewellery making is a second career for Von Trapp, who is American and studied  for her initial degree in fashion, and particularly Men’s Apparel Design, in Rhode Island before moving on to work in the fashion industry designing accessories and leather goods.

Having completed her MFA in Jewellery at Edinburgh she now plans to return to the USA and to work for a designer jeweller part-time in order to gain experience in how to run a creative based company, whilst still being able to produce her own work.  Von Trapp says: “I am keen to learn how to turn my creativity into a way of living.”

In addition to receiving a £1000 cash prize, Von Trapp will also receive a week’s work placement at Weston Beamor’s sophisticated production facility in Birmingham’s Jewellery Quarter. “I have spoken to a couple of previous winners both of whom told me they had learnt a huge amount from the experience so I am very excited and really looking forward to it,” Von Trapp comments.

Examples of Alexandra Von Trapp’s work can be found on her website


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